The exact limit of a Title Tag in Google SERP is 600px, but calculating your title size in px is very painful, the general recommendation for a Title Tag length is between 55 and 65 characters (up to 70 depending on characters used).
General advices :
Google truncates Meta Descriptions after 160 characters, the general recommendation is to keep a description between 150 and 160 caracters
General advices :
Tip : Take a look at the ads targeting your audience, generally big adwords spender A/B test their ad description to define which one converts better. Use their experiments at your advantage to increase your CTR but remember to do some testing on yourside too.
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This is a preview of how your page should display in Google SERPs. In some cases Google can decide to override your settings to display something else.
General Advice :
All website pages should be accessible through one and only one URL.
By default a website is accessible using the www and non-www version of a URL, this can easily be fixed by adding some lines of code in your Apache .htaccess file.
If you do not use this redirection search engines may treat the www and non-www versions of the domain as separate references to separate pages, and you will face duplicate content and canonilization issues.
Tip: The principle applies to http vs https connections, make sure you redirect your website properly.
|<H4> Enter the characters you see below </H4>|
|<H4> Type the characters you see in this image: </H4>|
Keyword cloud is a quick rappresentation of the keywords with the highest number of occurencies in your page content.
|Total textual content size||338 bytes|
|Total HTML size||6450 bytes|
Text to HTML ratio rappresent the amount of text on your web page compared to the total amount of code. General recommendation is to maintain text/HTML ratio between 25% and 70%.
While text to HTML is not directly a ranking factor, a good ratio generally mean that the website:
Google uses image's alt text to understand what an image represents but also to determine surrounding text topic.
Tip : If you want to rank your images in Google Image SERPs you should work on your image file name & title, consider adding a caption and create an image .xml sitemap.
Broken links are bad for your user experience as well as your SEO, they should be fixed as soon as possible
Why are broken links bad:
When Google indexes a URL it considers the dash as a word separator while the underscore (_) has the effect of grouping words. This comes from Google programmers wanting to be able to search for exact programing terms, underscores were therefor used to group terms.
Sites like Wikipedia have a lot of URLs with underscore and this does not stop them from ranking high, but, as Matt Cutts recommended, if you start a new site then you should go for the dash choice in the first place.
The robots.txt file provides instructions to specific crawlers about the content that should and shouldn't be crawled on a website or on a server.
If your site does not possess a robots.txt file then a Crawler will be allowed to scan and index everything it finds on a server.
While not possessing a robots.txt file can be fine for some websites, using it to declare a sitemap.xml file location is considered a best practice.
Sitemaps are very usefull to help index your pages correctly. Today all major search engines make use of XML sitemaps in their crawling process to be informed immediately about new content on your site. However beeing informed of a new page doesn't mean that a spider will rush to your site in the minute.
Tip: Remember to declare your sitemap location in your robots.txt file.
Your costumers look for you from their smartphones and tablettes don't miss on them!
Tip : Google annouced early 2016 that due to the evergrowing use of mobile devices to access the web it will soon be switching its main index to the mobile index. At that moment not having a responsive website will have a negative impact on your rankings. You should fix this issue as soon as possible.
Favicon are usefull for User experience, they allow a quicker navigation when using tabs in a browser but also when viewing bookmarked pages.
Tip : You favicon must be clear, neet, eye catching and brand oriented.
A website should always load as fast as possible. Loading speed is an important issue. On big e-commerce website a tenth of a second can have an important impact on the site's revenue.
General Reccomendation : Pages should load in less than 2 seconds (3 seconds maximum) when served to your user location.
GZIP generally saves between 50% and 80% of your server bandwith by serving compressed files . It also have an important impact on your website performances.
Google is able to scan and index your site if your pages use clean URLs but it is also capable of doing so if they are served by ugly URLs. The best SEO practice is to activate URL rewriting on your site to server clean URL that include your main keyword.
4 advantages of rewriting your URLs:
Tip: Keep your URLs short
|Server IP||Server Location||Service Provider|
IP canonicalization is important for SEO has it fixes duplicate content issues.
Every website resolves to a particular IP address on a hosting machine. This means that your website is accessible through it's domain name but also by its IP address.
Duplicate content issues appear when your website's IP address and domain name serve the same code but do not resolve to the same URL.
Important notification : IP Canonicalisation is not available for website that share an IP address with other website (it is the case for shared hosting). To activate IP canonicalisation you need to order a dedicated IP also called failover IP.
Domain Age: 22 Years, 156 Days
Created Date: 1st-Nov-1994
Updated Date: 30th-Apr-2014
Expiry Date: 31st-Oct-2022
|Domain Name: amazon.com|
|Registry Domain ID: 281209_DOMAIN_COM-VRSN|
|Registrar WHOIS Server: whois.markmonitor.com|
|Registrar URL: http://www.markmonitor.com|
|Updated Date: 2014-04-30T12:11:08-0700|
|Creation Date: 1994-10-31T21:00:00-0800|
|Registrar Registration Expiration Date: 2022-10-30T21:00:00-0700|
|Registrar: MarkMonitor, Inc.|
|Registrar IANA ID: 292|
|Registrar Abuse Contact Email: firstname.lastname@example.org|
|Registrar Abuse Contact Phone: +1.2083895740|
|Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)|
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|Registry Registrant ID:|
|Registrant Name: Hostmaster, Amazon Legal Dept.|
|Registrant Organization: Amazon Technologies, Inc.|
|Registrant Street: P.O. Box 8102|
|Registrant City: Reno|
|Registrant State/Province: NV|
|Registrant Postal Code: 89507|
|Registrant Country: US|
|Registrant Phone: +1.2062664064|
|Registrant Phone Ext:|
|Registrant Fax: +1.2062667010|
|Registrant Fax Ext:|
|Registrant Email: email@example.com|
|Registry Admin ID:|
|Admin Name: Hostmaster, Amazon Legal Dept.|
|Admin Organization: Amazon Technologies, Inc.|
|Admin Street: P.O. Box 8102|
|Admin City: Reno|
|Admin State/Province: NV|
|Admin Postal Code: 89507|
|Admin Country: US|
|Admin Phone: +1.2062664064|
|Admin Phone Ext:|
|Admin Fax: +1.2062667010|
|Admin Fax Ext:|
|Admin Email: firstname.lastname@example.org|
|Registry Tech ID:|
|Tech Name: Hostmaster, Amazon Legal Dept.|
|Tech Organization: Amazon Technologies, Inc.|
|Tech Street: P.O. Box 8102|
|Tech City: Reno|
|Tech State/Province: NV|
|Tech Postal Code: 89507|
|Tech Country: US|
|Tech Phone: +1.2062664064|
|Tech Phone Ext:|
|Tech Fax: +1.2062667010|
|Tech Fax Ext:|
|Tech Email: email@example.com|
|Name Server: ns3.p31.dynect.net|
|Name Server: pdns6.ultradns.co.uk|
|Name Server: ns2.p31.dynect.net|
|Name Server: ns4.p31.dynect.net|
|Name Server: ns1.p31.dynect.net|
|Name Server: pdns1.ultradns.net|
|URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/|
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