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Search Engine Optimisation

Title Tag

Robot Check
Length: 11 character(s)

The exact limit of a Title Tag in Google SERP is 600px, but calculating your title size in px is very painful, the general recommendation for a Title Tag length is between 55 and 65 characters (up to 70 depending on characters used).

General advices :

  • Make the best possible use of the 55 to 65 characters Google displays in it's SERP,
  • Every page on your website should have a unique title,
  • Write your title with customers in mind. Title Tags are very important for SEO but you need to generate clicks from the SERP,
  • Put your important keywords towards the start of your title, as they will be given more importance by Google,
  • Make a clever use of power words to grab user's attention and create emotion,
  • Do not overuse your keywords or you risk facing troubles.

Meta Description

We couldn't find any description
Length: 0 character(s)

Google truncates Meta Descriptions after 160 characters, the general recommendation is to keep a description between 150 and 160 caracters

General advices :

  • Be descriptive and make the best possible use of the 150 to 160 characters at your disposal to promote your content in SERPs,
  • Every page on your website should have its own unique Meta Description,
  • Do not use quotes, if Google encounters a quote is trucates the description,
  • Meta Desription per se is NOT a ranking factor, there is no point in spamming your keywords in it,
  • Click Throught Rate in the SERP is a minor ranking factor in the eyes of Google so you should work hard to make your meta descriptions appealing as possible for the user and create emotion.

Tip : Take a look at the ads targeting your audience, generally big adwords spender A/B test their ad description to define which one converts better. Use their experiments at your advantage to increase your CTR but remember to do some testing on yourside too.

Google Preview

Robot Check

amazon.com/

We couldn't find any description


This is a preview of how your page should display in Google SERPs. In some cases Google can decide to override your settings to display something else.

General Advice :

  • Make your snipset as appealing as possible to increase your CTR.

WWW Resolve

Great, a 301 redirect is in place to redirect traffic from your non-preferred domain. domain.

All website pages should be accessible through one and only one URL.

By default a website is accessible using the www and non-www version of a URL, this can easily be fixed by adding some lines of code in your Apache .htaccess file.

If you do not use this redirection search engines may treat the www and non-www versions of the domain as separate references to separate pages, and you will face duplicate content and canonilization issues.

Tip: The principle applies to http vs https connections, make sure you redirect your website properly.

Language

Oh no, you have not declared your language
Declared Language: Unknown

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Headings

<H1> <H2> <H3> <H4> <H5> <H6>
0 0 0 2 0 0
<H4> Enter the characters you see below </H4>
<H4> Type the characters you see in this image: </H4>

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Keywords Cloud

  • amazon23
  • shop5
  • prime5
  • sell5
  • video4
  • easy4
  • kindle4
  • office3
  • digital3
  • home3
  • credit3
  • sign3
  • -------------------------3
  • womens3
  • services3

Keyword cloud is a quick rappresentation of the keywords with the highest number of occurencies in your page content.

Keywords Consistency

Keywords Freq Title Desc <H>
amazon 23 False False False
shop 5 False False False
prime 5 False False False
sell 5 False False False
video 4 False False False
easy 4 False False False
kindle 4 False False False
office 3 False False False
digital 3 False False False
home 3 False False False
credit 3 False False False
sign 3 False False False
------------------------- 3 False False False
womens 3 False False False
services 3 False False False
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Text/HTML Ratio

The HTML to Text Ratio of your page is: 5.24%

Total textual content size 338 bytes
Total HTML size 6450 bytes

Text to HTML ratio rappresent the amount of text on your web page compared to the total amount of code. General recommendation is to maintain text/HTML ratio between 25% and 70%.

While text to HTML is not directly a ranking factor, a good ratio generally mean that the website:

  • is built with the final user in mind
  • has a better loading speed and general user experience
  • will be crawled and indexed more efficiently by search engine

Embedded Objects

Perfect, no embedded objects has been detected on this page

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Iframe

Perfect, no Iframe content has been detected on this page

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Alt Attribute

We detected 2 images on this page
False 2 ALT attributes are empty or missing.

https://images-na.ssl-images-amazon.com/captcha/kwizfixk/Captcha_bityfgxwlp.jpg
https://fls-na.amazon.com/1/oc-csi/1/OP/requestId=38EYFEPXB0956SETTJB6&js=0

Google uses image's alt text to understand what an image represents but also to determine surrounding text topic.

General Advice:

  • Make your alt text descriptive of the actual image as alt text is also used by programs for blinded people.
  • Do not overuse your keywords

Tip : If you want to rank your images in Google Image SERPs you should work on your image file name & title, consider adding a caption and create an image .xml sitemap.

On-Page Links

We found a total of 2 links including both internal & external links of your site

Anchor Type Follow
Conditions of UseInternal LinksDofollow
Privacy PolicyInternal LinksDofollow
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Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Best practice in URLs is to use a dash (-) instead of underscores as a word separator.

When Google indexes a URL it considers the dash as a word separator while the underscore (_) has the effect of grouping words. This comes from Google programmers wanting to be able to search for exact programing terms, underscores were therefor used to group terms.

Sites like Wikipedia have a lot of URLs with underscore and this does not stop them from ranking high, but, as Matt Cutts recommended, if you start a new site then you should go for the dash choice in the first place.

Robots.txt

Good, you have Robots.txt file!
http://amazon.com/robots.txt

The robots.txt file provides instructions to specific crawlers about the content that should and shouldn't be crawled on a website or on a server.

If your site does not possess a robots.txt file then a Crawler will be allowed to scan and index everything it finds on a server.

While not possessing a robots.txt file can be fine for some websites, using it to declare a sitemap.xml file location is considered a best practice.

XML Sitemap

Good, you have XML Sitemap file!
http://amazon.com/sitemap.xml

Sitemaps are very usefull to help index your pages correctly. Today all major search engines make use of XML sitemaps in their crawling process to be informed immediately about new content on your site. However beeing informed of a new page doesn't mean that a spider will rush to your site in the minute.

Tip: Remember to declare your sitemap location in your robots.txt file.

Indexed Pages

Indexed pages in search engines

104,000,000 Page(s)

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Backlinks Counter

<
Number of backlinks to your website

646,722 Backlink(s)

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Mobile Friendlyness

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 100/100

Your costumers look for you from their smartphones and tablettes don't miss on them!

Tip : Google annouced early 2016 that due to the evergrowing use of mobile devices to access the web it will soon be switching its main index to the mobile index. At that moment not having a responsive website will have a negative impact on your rankings. You should fix this issue as soon as possible.

Mobile View


A simple display of how your website looks on a smartphone.

Mobile Compatibility

Perfect, no embedded objects detected.

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User experience

Safe Browsing

The website is not blacklisted and looks safe to use.

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URL

http://amazon.com
Length: 6 characters

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Favicon

FavIcon Great, your website has a favicon.

Favicon are usefull for User experience, they allow a quicker navigation when using tabs in a browser but also when viewing bookmarked pages.

Tip : You favicon must be clear, neet, eye catching and brand oriented.

Custom 404 Page

Great, your website has a custom 404 error page.

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Page Size

229 KB (World Wide Web average is 320 Kb)

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Load Time

5.75 second(s)

A website should always load as fast as possible. Loading speed is an important issue. On big e-commerce website a tenth of a second can have an important impact on the site's revenue.

General Reccomendation : Pages should load in less than 2 seconds (3 seconds maximum) when served to your user location.

W3C Validity

W3C not validated

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Domain Availability

Domains (TLD) Status
amazon.net Already Registered
amazon.org Already Registered
amazon.biz Already Registered
amazon.io Already Registered
amazon.info Already Registered

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Typo Availability

Domains (TLD) Status
qmazon.com Already Registered
wmazon.com Already Registered
zmazon.com Already Registered
xmazon.com Already Registered
anazon.com Already Registered

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Email Privacy

Email address has been found in plain text!

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Server and technology

Speed Tips

Tips for authoring fast-loading HTML pages:

True Perfect, your website has few CSS files.

True Perfect, your website has few JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

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Doc Type

Your Web Page doctype is HTML 5

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Encoding

Great, language/character encoding is specified: UTF-8

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GZIP compression Test

Good Job! GZIP Compression is enabled on your site.
True Your webpage is compressed! Orginal234 KB as been compressed to 67 KB (71.2 % size savings)

GZIP generally saves between 50% and 80% of your server bandwith by serving compressed files . It also have an important impact on your website performances.

URL Rewrite

Good, all URLs look clean and friendly

Google is able to scan and index your site if your pages use clean URLs but it is also capable of doing so if they are served by ugly URLs. The best SEO practice is to activate URL rewriting on your site to server clean URL that include your main keyword.

4 advantages of rewriting your URLs:

  • Display to the user URLs that are easy to remember,
  • Allows the webmaster to change a website content architecture while maintaining existing URLs,
  • Allows to diplay keywords in URLs which is a small SEO factor
  • Hide the real URL structure to potential hackers helping protect your website.

Tip: Keep your URLs short

Server IP

Server IP Server Location Service Provider
54.239.25.200 United States Amazon.com

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IP Canonicalization

Your domain IP 54.239.25.208 does not redirect to amazon.com

IP canonicalization is important for SEO has it fixes duplicate content issues.

Every website resolves to a particular IP address on a hosting machine. This means that your website is accessible through it's domain name but also by its IP address.

Duplicate content issues appear when your website's IP address and domain name serve the same code but do not resolve to the same URL.

Important notification : IP Canonicalisation is not available for website that share an IP address with other website (it is the case for shared hosting). To activate IP canonicalisation you need to order a dedicated IP also called failover IP.

Domain Registration

Exactly how many years and months

Domain Age: 22 Years, 156 Days

Created Date: 1st-Nov-1994

Updated Date: 30th-Apr-2014

Expiry Date: 31st-Oct-2022

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WHOIS Data

WHOIS domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: amazon.com
Registry Domain ID: 281209_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2014-04-30T12:11:08-0700
Creation Date: 1994-10-31T21:00:00-0800
Registrar Registration Expiration Date: 2022-10-30T21:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Domain Status: serverUpdateProhibited (https://www.icann.org/epp#serverUpdateProhibited)
Domain Status: serverTransferProhibited (https://www.icann.org/epp#serverTransferProhibited)
Domain Status: serverDeleteProhibited (https://www.icann.org/epp#serverDeleteProhibited)
Registry Registrant ID:
Registrant Name: Hostmaster, Amazon Legal Dept.
Registrant Organization: Amazon Technologies, Inc.
Registrant Street: P.O. Box 8102
Registrant City: Reno
Registrant State/Province: NV
Registrant Postal Code: 89507
Registrant Country: US
Registrant Phone: +1.2062664064
Registrant Phone Ext:
Registrant Fax: +1.2062667010
Registrant Fax Ext:
Registrant Email: hostmaster@amazon.com
Registry Admin ID:
Admin Name: Hostmaster, Amazon Legal Dept.
Admin Organization: Amazon Technologies, Inc.
Admin Street: P.O. Box 8102
Admin City: Reno
Admin State/Province: NV
Admin Postal Code: 89507
Admin Country: US
Admin Phone: +1.2062664064
Admin Phone Ext:
Admin Fax: +1.2062667010
Admin Fax Ext:
Admin Email: hostmaster@amazon.com
Registry Tech ID:
Tech Name: Hostmaster, Amazon Legal Dept.
Tech Organization: Amazon Technologies, Inc.
Tech Street: P.O. Box 8102
Tech City: Reno
Tech State/Province: NV
Tech Postal Code: 89507
Tech Country: US
Tech Phone: +1.2062664064
Tech Phone Ext:
Tech Fax: +1.2062667010
Tech Fax Ext:
Tech Email: hostmaster@amazon.com
Name Server: ns3.p31.dynect.net
Name Server: pdns6.ultradns.co.uk
Name Server: ns2.p31.dynect.net
Name Server: ns4.p31.dynect.net
Name Server: ns1.p31.dynect.net
Name Server: pdns1.ultradns.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-04-05T01:48:44-0700 <<<
The Data in MarkMonitor.com's WHOIS database is provided by MarkMonitor.com for
information purposes, and to assist persons in obtaining information about or
related to a domain name registration record. MarkMonitor.com does not guarantee
its accuracy. By submitting a WHOIS query, you agree that you will use this Data
only for lawful purposes and that, under no circumstances will you use this Data to:
(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam); or
(2) enable high volume, automated, electronic processes that apply to
MarkMonitor.com (or its systems).
MarkMonitor.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by this policy.
MarkMonitor is the Global Leader in Online Brand Protection.
MarkMonitor Domain Management(TM)
MarkMonitor Brand Protection(TM)
MarkMonitor AntiPiracy(TM)
MarkMonitor AntiFraud(TM)
Professional and Managed Services
Visit MarkMonitor at http://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220
For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

WHOIS Data provides informations about a domain owner, registrant and Nameservers

Social Medias

Social Data

Your social media status





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Mesurements

Analytics

We didn't detect an analytics tool installed on this website.

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Traffic Rank

14th most visited website in the World.

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Visitors Localization

Your website is popular on following countries:

Countries Percent of Visitors
United States66.5%
Japan3.8%
China2.9%
India2.8%
United Kingdom1.8%

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Estimated Worth

$168,076,488 USD

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