The exact limit of a Title Tag in Google SERP is 600px, but calculating your title size in px is very painful, the general recommendation for a Title Tag length is between 55 and 65 characters (up to 70 depending on characters used).
General advices :
Google truncates Meta Descriptions after 160 characters, the general recommendation is to keep a description between 150 and 160 caracters
General advices :
Tip : Take a look at the ads targeting your audience, generally big adwords spender A/B test their ad description to define which one converts better. Use their experiments at your advantage to increase your CTR but remember to do some testing on yourside too.
Cornerstone Projects: Underground Utilities, Utility Plans, Utility Locator
Cornerstone Projects specialise in underground utility plans provision with a utility locator service including pipes, utility, cables & telephone locators.
This is a preview of how your page should display in Google SERPs. In some cases Google can decide to override your settings to display something else.
General Advice :
All website pages should be accessible through one and only one URL.
By default a website is accessible using the www and non-www version of a URL, this can easily be fixed by adding some lines of code in your Apache .htaccess file.
If you do not use this redirection search engines may treat the www and non-www versions of the domain as separate references to separate pages, and you will face duplicate content and canonilization issues.
Tip: The principle applies to http vs https connections, make sure you redirect your website properly.
|<H1> Newsletter </H1>|
|<H2> TAKE THE HASSLE AWAY </H2>|
|<H2> UK WIDE DESKTOP UNDERGROUND UTILITY SEARCH EXPERTS </H2>|
|<H2> WELCOME TO THE UK’S LEADING DESKTOP UNDERGROUND UTILITY SEARCH PROVIDER </H2>|
|<H3> Existing Customers </H3>|
|<H3> Download Your Free Sample Report </H3>|
|<H3> Not Registered Yet? </H3>|
|<H4> Introduction Video </H4>|
Keyword cloud is a quick rappresentation of the keywords with the highest number of occurencies in your page content.
|Total textual content size||3285 bytes|
|Total HTML size||49897 bytes|
Text to HTML ratio rappresent the amount of text on your web page compared to the total amount of code. General recommendation is to maintain text/HTML ratio between 25% and 70%.
While text to HTML is not directly a ranking factor, a good ratio generally mean that the website:
Google uses image's alt text to understand what an image represents but also to determine surrounding text topic.
Tip : If you want to rank your images in Google Image SERPs you should work on your image file name & title, consider adding a caption and create an image .xml sitemap.
|Account Login||Internal Links||Dofollow|
|About Us||Internal Links||Dofollow|
|Why Use Us?||Internal Links||Dofollow|
|What Our Customers Are Saying||Internal Links||Dofollow|
|Full Utility Search||Internal Links||Dofollow|
|Instant Access Plans||Internal Links||Dofollow|
|CAD Pack||Internal Links||Dofollow|
|Smart PDF||Internal Links||Dofollow|
|Free Coal Authority Search||Internal Links||Dofollow|
|Asset Management||Internal Links||Dofollow|
|Pre-Development (Capacity Check)||Internal Links||Dofollow|
|New Connections||Internal Links||Dofollow|
|Disconnections / Diversions||Internal Links||Dofollow|
|Section 50||Internal Links||Dofollow|
|Designers and Architects||Internal Links||Dofollow|
|Site Investigations||Internal Links||Dofollow|
|How The Utility Companies Performed This Month||Internal Links||Dofollow|
|Top 10 Underground Utility Search Tips||Internal Links||Dofollow|
|Free Sample Report||Internal Links||Dofollow|
|Good Call Consultants||External Links||Dofollow|
Broken links are bad for your user experience as well as your SEO, they should be fixed as soon as possible
Why are broken links bad:
When Google indexes a URL it considers the dash as a word separator while the underscore (_) has the effect of grouping words. This comes from Google programmers wanting to be able to search for exact programing terms, underscores were therefor used to group terms.
Sites like Wikipedia have a lot of URLs with underscore and this does not stop them from ranking high, but, as Matt Cutts recommended, if you start a new site then you should go for the dash choice in the first place.
The robots.txt file provides instructions to specific crawlers about the content that should and shouldn't be crawled on a website or on a server.
If your site does not possess a robots.txt file then a Crawler will be allowed to scan and index everything it finds on a server.
While not possessing a robots.txt file can be fine for some websites, using it to declare a sitemap.xml file location is considered a best practice.
Sitemaps are very usefull to help index your pages correctly. Today all major search engines make use of XML sitemaps in their crawling process to be informed immediately about new content on your site. However beeing informed of a new page doesn't mean that a spider will rush to your site in the minute.
Tip: Remember to declare your sitemap location in your robots.txt file.
Your costumers look for you from their smartphones and tablettes don't miss on them!
Tip : Google annouced early 2016 that due to the evergrowing use of mobile devices to access the web it will soon be switching its main index to the mobile index. At that moment not having a responsive website will have a negative impact on your rankings. You should fix this issue as soon as possible.
Favicon are usefull for User experience, they allow a quicker navigation when using tabs in a browser but also when viewing bookmarked pages.
Tip : You favicon must be clear, neet, eye catching and brand oriented.
A website should always load as fast as possible. Loading speed is an important issue. On big e-commerce website a tenth of a second can have an important impact on the site's revenue.
General Reccomendation : Pages should load in less than 2 seconds (3 seconds maximum) when served to your user location.
GZIP generally saves between 50% and 80% of your server bandwith by serving compressed files . It also have an important impact on your website performances.
Google is able to scan and index your site if your pages use clean URLs but it is also capable of doing so if they are served by ugly URLs. The best SEO practice is to activate URL rewriting on your site to server clean URL that include your main keyword.
4 advantages of rewriting your URLs:
Tip: Keep your URLs short
|Server IP||Server Location||Service Provider|
|18.104.22.168||United Kingdom||Iomart Hosting Limited|
IP canonicalization is important for SEO has it fixes duplicate content issues.
Every website resolves to a particular IP address on a hosting machine. This means that your website is accessible through it's domain name but also by its IP address.
Duplicate content issues appear when your website's IP address and domain name serve the same code but do not resolve to the same URL.
Important notification : IP Canonicalisation is not available for website that share an IP address with other website (it is the case for shared hosting). To activate IP canonicalisation you need to order a dedicated IP also called failover IP.
Domain Age: 13 Years, 249 Days
Created Date: 12th-Mar-2004
Updated Date: 3rd-Mar-2014
Expiry Date: 12th-Mar-2023
|UK Limited Company, (Company number: 5132353)|
|Cornerstone Projects Ltd|
|16 Forest Road|
|Nominet was able to match the registrant's name and address against a 3rd party data source on 03-Feb-2014|
|123-Reg Limited t/a 123-reg [Tag = 123-REG]|
|Registered on: 12-Mar-2004|
|Expiry date: 12-Mar-2023|
|Last updated: 03-Mar-2014|
|Registered until expiry date.|
|WHOIS lookup made at 14:49:45 16-Nov-2017|
|This WHOIS information is provided for free by Nominet UK the central registry|
|for .uk domain names. This information and the .uk WHOIS are:|
|Copyright Nominet UK 1996 - 2017.|
|You may not access the .uk WHOIS or use any data from it except as permitted|
|which includes restrictions on: (A) use of the data for advertising, or its|
|repackaging, recompilation, redistribution or reuse (B) obscuring, removing|
|or hiding any or all of this notice and (C) exceeding query rate or volume|
|limits. The data is provided on an 'as-is' basis and may lag behind the|
|register. Access may be withdrawn or restricted at any time.|
WHOIS Data provides informations about a domain owner, registrant and Nameservers
|Countries||Percent of Visitors|