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November, 24 2017 07:48:12 PM
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Search Engine Optimisation

Title Tag

face etc... | Beauty treatments clinic based in York, offering the very best in botox, laser hair removal, dermal fillers, microdermabrasion and many other aesthetic treatments. All set in a very friendly clinic in York. | faceetc... medispa is a beauty treatments clinic based in York, offering the very best in botox, laser hair removal, dermal fillers, microdermabrasion and many other aesthetic treatments. All set in a very friendly clinic in York.
Length: 453 character(s)

The exact limit of a Title Tag in Google SERP is 600px, but calculating your title size in px is very painful, the general recommendation for a Title Tag length is between 55 and 65 characters (up to 70 depending on characters used).

General advices :

  • Make the best possible use of the 55 to 65 characters Google displays in it's SERP,
  • Every page on your website should have a unique title,
  • Write your title with customers in mind. Title Tags are very important for SEO but you need to generate clicks from the SERP,
  • Put your important keywords towards the start of your title, as they will be given more importance by Google,
  • Make a clever use of power words to grab user's attention and create emotion,
  • Do not overuse your keywords or you risk facing troubles.

Meta Description

face etc... medispa is an award winning, advanced aesthetics and beauty clinic based in York City centre. Our friendly team of experts deliver the very best in
Length: 159 character(s)

Google truncates Meta Descriptions after 160 characters, the general recommendation is to keep a description between 150 and 160 caracters

General advices :

  • Be descriptive and make the best possible use of the 150 to 160 characters at your disposal to promote your content in SERPs,
  • Every page on your website should have its own unique Meta Description,
  • Do not use quotes, if Google encounters a quote is trucates the description,
  • Meta Desription per se is NOT a ranking factor, there is no point in spamming your keywords in it,
  • Click Throught Rate in the SERP is a minor ranking factor in the eyes of Google so you should work hard to make your meta descriptions appealing as possible for the user and create emotion.

Tip : Take a look at the ads targeting your audience, generally big adwords spender A/B test their ad description to define which one converts better. Use their experiments at your advantage to increase your CTR but remember to do some testing on yourside too.

Google Preview

face etc... | Beauty treatments clinic based in York, offering the very best in botox, laser hair removal, dermal fillers, microdermabrasion and many other aesthetic treatments. All set in a very friendly clinic in York. | faceetc... medispa is a beauty treatments clinic based in York, offering the very best in botox, laser hair removal, dermal fillers, microdermabrasion and many other aesthetic treatments. All set in a very friendly clinic in York.

face etc... medispa is an award winning, advanced aesthetics and beauty clinic based in York City centre. Our friendly team of experts deliver the very best in

This is a preview of how your page should display in Google SERPs. In some cases Google can decide to override your settings to display something else.

General Advice :

  • Make your snipset as appealing as possible to increase your CTR.

WWW Resolve

Great, a 301 redirect is in place to redirect traffic from your non-preferred domain. domain.

All website pages should be accessible through one and only one URL.

By default a website is accessible using the www and non-www version of a URL, this can easily be fixed by adding some lines of code in your Apache .htaccess file.

If you do not use this redirection search engines may treat the www and non-www versions of the domain as separate references to separate pages, and you will face duplicate content and canonilization issues.

Tip: The principle applies to http vs https connections, make sure you redirect your website properly.


Good, you have declared your language
Declared Language: EN-GB

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<H1> <H2> <H3> <H4> <H5> <H6>
0 0 0 0 0 0

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Keywords Cloud

  • skin14
  • dermaquest14
  • perfect12
  • exfoliating12
  • aestheticare12
  • peels12
  • chemical12
  • treatments8
  • hair8
  • anti-ageing6
  • diamond6
  • crystal6
  • advanced6
  • medical6
  • body6

Keyword cloud is a quick rappresentation of the keywords with the highest number of occurencies in your page content.

Keywords Consistency

Keywords Freq Title Desc <H>
skin 14 False False False
dermaquest 14 False False False
perfect 12 False False False
exfoliating 12 False False False
aestheticare 12 False False False
peels 12 False False False
chemical 12 False False False
treatments 8 True False False
hair 8 True False False
anti-ageing 6 False False False
diamond 6 False False False
crystal 6 False False False
advanced 6 False True False
medical 6 False False False
body 6 False False False
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Text/HTML Ratio

The HTML to Text Ratio of your page is: 7.09%

Total textual content size 7595 bytes
Total HTML size 107149 bytes

Text to HTML ratio rappresent the amount of text on your web page compared to the total amount of code. General recommendation is to maintain text/HTML ratio between 25% and 70%.

While text to HTML is not directly a ranking factor, a good ratio generally mean that the website:

  • is built with the final user in mind
  • has a better loading speed and general user experience
  • will be crawled and indexed more efficiently by search engine

Embedded Objects

Perfect, no embedded objects has been detected on this page

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Oh no, iframe content has been detected on this page

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Alt Attribute

We detected 12 images on this page
False 11 ALT attributes are empty or missing.

Google uses image's alt text to understand what an image represents but also to determine surrounding text topic.

General Advice:

  • Make your alt text descriptive of the actual image as alt text is also used by programs for blinded people.
  • Do not overuse your keywords

Tip : If you want to rank your images in Google Image SERPs you should work on your image file name & title, consider adding a caption and create an image .xml sitemap.

On-Page Links

We found a total of 79 links including both internal & external links of your site

Anchor Type Follow LinksDofollow
01904 675222Internal LinksDofollow
Our ClinicInternal LinksDofollow
Our SpecialistsInternal LinksDofollow
In Safe HandsInternal LinksDofollow
AwardsInternal LinksDofollow
NewsInternal LinksDofollow
In the PressInternal LinksDofollow
CareersInternal LinksDofollow
Anti-Wrinkle InjectionsInternal LinksDofollow
Dermal FillersInternal LinksDofollow
PDO Thread LiftInternal LinksDofollow
Ultherapy Skin Tightening & LiftingInternal LinksDofollow
Exilis Elite™Internal LinksDofollow
Profhilo Anti-Ageing & Skin TighteningInternal LinksDofollow
The Perfect PeelInternal LinksDofollow
Undereye Bags & Tear Trough CorrectionInternal LinksDofollow
Medical Micro-NeedlingInternal LinksDofollow
DermaQuest Chemical Peels & ResurfacersInternal LinksDofollow
AesthetiCare Exfoliating PeelsInternal LinksDofollow
CACI Bio-Electrical FacialsInternal LinksDofollow
IPL Combined Facial RejuvenationInternal LinksDofollow
Endermolift by Endermologie®Internal LinksDofollow
TriPollar Radio Frequency Facial TreatmentsInternal LinksDofollow
Lumiére Red Light TherapyInternal LinksDofollow
IPL Acne TreatmentInternal LinksDofollow
Diamond MicrodermabrasionInternal LinksDofollow
Crystal MicrodermabrasionInternal LinksDofollow
DermaQuest Advanced FacialsInternal LinksDofollow
IPL Pigmentation RemovalInternal LinksDofollow
IPL Rosacea TreatmentInternal LinksDofollow
CellfinaInternal LinksDofollow
CoolSculpting Fat RemovalInternal LinksDofollow
Lipomassage by Endermologie®Internal LinksDofollow
TriPollar Radio Frequency Body ContouringInternal LinksDofollow
IPL Red Vein RemovalInternal LinksDofollow
Advanced ElectrolysisInternal LinksDofollow
IPL Permanent Hair ReductionInternal LinksDofollow
ElectrolysisInternal LinksDofollow
HyperhidrosisInternal LinksDofollow
Laser Tattoo RemovalInternal LinksDofollow
Hot & Strip WaxingInternal LinksDofollow
ThreadingInternal LinksDofollow
LVL lash lift by Nouveau ®Internal LinksDofollow
Individual Lash ExtensionsInternal LinksDofollow
Lash/Brow Tinting & ShapingInternal LinksDofollow
Gel & Polish Manicures & PedicuresInternal LinksDofollow
IBX Nail Strengthening SystemInternal LinksDofollow
Yag Laser Fungal Nail TreatmentInternal LinksDofollow
Spray TanningInternal LinksDofollow
Elemis Spa FacialsInternal LinksDofollow
Elemis Spa Body Wraps & ScrubsInternal LinksDofollow
Elemis Spa Massages & PackagesInternal LinksDofollow
Speciality Spa MassageInternal LinksDofollow
ConsultationsInternal LinksDofollow
Gift VouchersInternal LinksDofollow
Products We SellInternal LinksDofollow
Brands We UseInternal LinksDofollow
PromotionsInternal LinksDofollow
Contact UsInternal LinksDofollow
Invest in yourself Spread the cost of your treatmentInternal LinksDofollow
Read blog postInternal LinksDofollow
Read more >>Internal LinksDofollow
TERMS AND CONDITIONSInternal LinksDofollow
PRIVACY POLICYInternal LinksDofollow
More infoInternal LinksDofollow LinksDofollow LinksDofollow LinksDofollow
TweetExternal LinksDofollow
#CoolSculptingExternal LinksDofollow
#NewBeautyExternal LinksDofollow…External LinksDofollow
16 OctExternal LinksDofollow
ReplyExternal LinksDofollow
RetweetExternal LinksDofollow
FavouriteExternal LinksDofollow LinksDofollow
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Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Best practice in URLs is to use a dash (-) instead of underscores as a word separator.

When Google indexes a URL it considers the dash as a word separator while the underscore (_) has the effect of grouping words. This comes from Google programmers wanting to be able to search for exact programing terms, underscores were therefor used to group terms.

Sites like Wikipedia have a lot of URLs with underscore and this does not stop them from ranking high, but, as Matt Cutts recommended, if you start a new site then you should go for the dash choice in the first place.


Good, you have Robots.txt file!

The robots.txt file provides instructions to specific crawlers about the content that should and shouldn't be crawled on a website or on a server.

If your site does not possess a robots.txt file then a Crawler will be allowed to scan and index everything it finds on a server.

While not possessing a robots.txt file can be fine for some websites, using it to declare a sitemap.xml file location is considered a best practice.

XML Sitemap

Good, you have XML Sitemap file!

Sitemaps are very usefull to help index your pages correctly. Today all major search engines make use of XML sitemaps in their crawling process to be informed immediately about new content on your site. However beeing informed of a new page doesn't mean that a spider will rush to your site in the minute.

Tip: Remember to declare your sitemap location in your robots.txt file.

Indexed Pages

Indexed pages in search engines

699 Page(s)

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Backlinks Counter

Number of backlinks to your website

2 Backlink(s)

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Mobile Friendlyness

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 99/100

Your costumers look for you from their smartphones and tablettes don't miss on them!

Tip : Google annouced early 2016 that due to the evergrowing use of mobile devices to access the web it will soon be switching its main index to the mobile index. At that moment not having a responsive website will have a negative impact on your rankings. You should fix this issue as soon as possible.

Mobile View

A simple display of how your website looks on a smartphone.

Mobile Compatibility

Bad, embedded objects were detected.

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User experience

Safe Browsing

The website is not blacklisted and looks safe to use.

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Length: 14 characters

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FavIcon Great, your website has a favicon.

Favicon are usefull for User experience, they allow a quicker navigation when using tabs in a browser but also when viewing bookmarked pages.

Tip : You favicon must be clear, neet, eye catching and brand oriented.

Custom 404 Page

Great, your website has a custom 404 error page.

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Page Size

105 KB (World Wide Web average is 320 Kb)

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Load Time

8.03 second(s)

A website should always load as fast as possible. Loading speed is an important issue. On big e-commerce website a tenth of a second can have an important impact on the site's revenue.

General Reccomendation : Pages should load in less than 2 seconds (3 seconds maximum) when served to your user location.

W3C Validity

W3C not validated

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Domain Availability

Domains (TLD) Status Already Registered Available Available Already Registered Already Registered

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Typo Availability

Domains (TLD) Status Available Available Available Available Available

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Email Privacy

Email address has been found in plain text!

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Server and technology

Speed Tips

Tips for authoring fast-loading HTML pages:

False Too bad, your website has too many CSS files.

False Too bad, your website has too many JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

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Doc Type

Your Web Page doctype is HTML 5

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Great, language/character encoding is specified: UTF-8

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GZIP compression Test

Aouch! GZIP is not enabled on your site.
False Your webpage size is 105 KB and could be compressed up to 14 KB using GZIP (86.5 % size savings)

GZIP generally saves between 50% and 80% of your server bandwith by serving compressed files . It also have an important impact on your website performances.

URL Rewrite

Good, all URLs look clean and friendly

Google is able to scan and index your site if your pages use clean URLs but it is also capable of doing so if they are served by ugly URLs. The best SEO practice is to activate URL rewriting on your site to server clean URL that include your main keyword.

4 advantages of rewriting your URLs:

  • Display to the user URLs that are easy to remember,
  • Allows the webmaster to change a website content architecture while maintaining existing URLs,
  • Allows to diplay keywords in URLs which is a small SEO factor
  • Hide the real URL structure to potential hackers helping protect your website.

Tip: Keep your URLs short

Server IP

Server IP Server Location Service Provider United Kingdom 1&1 Internet AG

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IP Canonicalization

Your domain IP does not redirect to

IP canonicalization is important for SEO has it fixes duplicate content issues.

Every website resolves to a particular IP address on a hosting machine. This means that your website is accessible through it's domain name but also by its IP address.

Duplicate content issues appear when your website's IP address and domain name serve the same code but do not resolve to the same URL.

Important notification : IP Canonicalisation is not available for website that share an IP address with other website (it is the case for shared hosting). To activate IP canonicalisation you need to order a dedicated IP also called failover IP.

Domain Registration

Exactly how many years and months

Domain Age: 9 Years, 354 Days

Created Date: 7th-Nov-2007

Updated Date: 17th-Oct-2017

Expiry Date: 7th-Nov-2019

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WHOIS domain information can help you determine the proper administrator, billing and technical
contact information.

Domain name:
Face etc
Registrant type:
Other UK Entity (e.g. clubs, associations, many universities)
Registrant's address:
8 Coppergate
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 14-Jun-2017
Registrar: Ltd [Tag = LCN]
Relevant dates:
Registered on: 07-Nov-2007
Expiry date: 07-Nov-2019
Last updated: 17-Oct-2017
Registration status:
Registered until expiry date.
Name servers:
WHOIS lookup made at 13:51:01 26-Oct-2017
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

WHOIS Data provides informations about a domain owner, registrant and Nameservers

Social Medias

Social Data

Your social media status

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Perfect, We detect an analytics tool installed on this website.

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Traffic Rank

3219743rd most visited website in the World.

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Visitors Localization

Your website is popular on following countries:

No data available
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Estimated Worth

$660 USD

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