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Search Engine Optimisation

Title Tag

Manufacturer Of Machine Knives & Fine Blades | Fernite of Sheffield
Length: 67 character(s)

The exact limit of a Title Tag in Google SERP is 600px, but calculating your title size in px is very painful, the general recommendation for a Title Tag length is between 55 and 65 characters (up to 70 depending on characters used).

General advices :

  • Make the best possible use of the 55 to 65 characters Google displays in it's SERP,
  • Every page on your website should have a unique title,
  • Write your title with customers in mind. Title Tags are very important for SEO but you need to generate clicks from the SERP,
  • Put your important keywords towards the start of your title, as they will be given more importance by Google,
  • Make a clever use of power words to grab user's attention and create emotion,
  • Do not overuse your keywords or you risk facing troubles.

Meta Description

We are trusted manufacturers of fine machine knife, doctor blades, granulator knives & more. Explore our range of machine knives UK, cutters, etc. today.
Length: 153 character(s)

Google truncates Meta Descriptions after 160 characters, the general recommendation is to keep a description between 150 and 160 caracters

General advices :

  • Be descriptive and make the best possible use of the 150 to 160 characters at your disposal to promote your content in SERPs,
  • Every page on your website should have its own unique Meta Description,
  • Do not use quotes, if Google encounters a quote is trucates the description,
  • Meta Desription per se is NOT a ranking factor, there is no point in spamming your keywords in it,
  • Click Throught Rate in the SERP is a minor ranking factor in the eyes of Google so you should work hard to make your meta descriptions appealing as possible for the user and create emotion.

Tip : Take a look at the ads targeting your audience, generally big adwords spender A/B test their ad description to define which one converts better. Use their experiments at your advantage to increase your CTR but remember to do some testing on yourside too.

Google Preview

Manufacturer Of Machine Knives & Fine Blades | Fernite of Sheffield

fernite.co.uk/

We are trusted manufacturers of fine machine knife, doctor blades, granulator knives & more. Explore our range of machine knives UK, cutters, etc. today.


This is a preview of how your page should display in Google SERPs. In some cases Google can decide to override your settings to display something else.

General Advice :

  • Make your snipset as appealing as possible to increase your CTR.

WWW Resolve

Great, a 301 redirect is in place to redirect traffic from your non-preferred domain. domain.

All website pages should be accessible through one and only one URL.

By default a website is accessible using the www and non-www version of a URL, this can easily be fixed by adding some lines of code in your Apache .htaccess file.

If you do not use this redirection search engines may treat the www and non-www versions of the domain as separate references to separate pages, and you will face duplicate content and canonilization issues.

Tip: The principle applies to http vs https connections, make sure you redirect your website properly.

Language

Good, you have declared your language
Declared Language: EN-US

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Headings

<H1> <H2> <H3> <H4> <H5> <H6>
1 0 1 0 0 0
<H1> Welcome to Fernite of Sheffield, Specialist Manufacturers of Precision Machine Knives and Specialist Blades </H1>
<H3> Home </H3>

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Keywords Cloud

  • machine8
  • blades6
  • precision4
  • fernite4
  • specialist4
  • knives4
  • about4
  • lead2
  • contact2
  • terms2
  • sheffield2
  • products2
  • steels2
  • doctor2
  • packaging2

Keyword cloud is a quick rappresentation of the keywords with the highest number of occurencies in your page content.

Keywords Consistency

Keywords Freq Title Desc <H>
machine 8 True True True
blades 6 True True True
precision 4 False False True
fernite 4 True False True
specialist 4 False False True
knives 4 True True True
about 4 False False False
lead 2 False False False
contact 2 False False False
terms 2 False False False
sheffield 2 True False True
products 2 False False False
steels 2 False False False
doctor 2 False True False
packaging 2 False False False
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Text/HTML Ratio

The HTML to Text Ratio of your page is: 10.82%

Total textual content size 2608 bytes
Total HTML size 24110 bytes

Text to HTML ratio rappresent the amount of text on your web page compared to the total amount of code. General recommendation is to maintain text/HTML ratio between 25% and 70%.

While text to HTML is not directly a ranking factor, a good ratio generally mean that the website:

  • is built with the final user in mind
  • has a better loading speed and general user experience
  • will be crawled and indexed more efficiently by search engine

Embedded Objects

Perfect, no embedded objects has been detected on this page

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Iframe

Perfect, no Iframe content has been detected on this page

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Alt Attribute

We detected 10 images on this page
False 7 ALT attributes are empty or missing.

http://www.shrfbdg004.com/64822.png
http://fernite.co.uk/wp-content/uploads/2015/02/7Reasons.png
http://fernite.co.uk/wp-content/uploads/2015/02/Distributor.png
http://fernite.co.uk/wp-content/uploads/2015/07/white-diamond-with-txt1.jpg
http://fernite.co.uk/wp-content/uploads/2015/08/Print-blade-final-logo.jpg
http://fernite.co.uk/wp-content/uploads/2017/08/SGS_ISO_9001_UKAS_2014_TCL_HR.jpg
http://fernite.co.uk/wp-content/uploads/2015/02/made_in_sheffield.jpg

Google uses image's alt text to understand what an image represents but also to determine surrounding text topic.

General Advice:

  • Make your alt text descriptive of the actual image as alt text is also used by programs for blinded people.
  • Do not overuse your keywords

Tip : If you want to rank your images in Google Image SERPs you should work on your image file name & title, consider adding a caption and create an image .xml sitemap.

On-Page Links

We found a total of 21 links including both internal & external links of your site

Anchor Type Follow
http://fernite.co.ukInternal LinksDofollow
HomeInternal LinksDofollow
Print and PaperInternal LinksDofollow
Packaging and PlasticsInternal LinksDofollow
Food IndustryInternal LinksDofollow
Converting BladesInternal LinksDofollow
PrintBlade Doctor BladesInternal LinksDofollow
Special ProductsInternal LinksDofollow
About UsInternal LinksDofollow
Meet the TeamInternal LinksDofollow
HeritageInternal LinksDofollow
Terms of PurchasingInternal LinksDofollow
Terms of SaleInternal LinksDofollow
Contact UsInternal LinksDofollow
BlogInternal LinksDofollow
http://fernite.co.uk/7-reasons-to-choose-fernite-2/Internal LinksDofollow
http://fernite.co.uk/become-a-fernite-distributor/Internal LinksDofollow
ShimsExternal LinksDofollow
Steel StripExternal LinksDofollow
http://www.madeinsheffield.org/External LinksDofollow
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Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Best practice in URLs is to use a dash (-) instead of underscores as a word separator.

When Google indexes a URL it considers the dash as a word separator while the underscore (_) has the effect of grouping words. This comes from Google programmers wanting to be able to search for exact programing terms, underscores were therefor used to group terms.

Sites like Wikipedia have a lot of URLs with underscore and this does not stop them from ranking high, but, as Matt Cutts recommended, if you start a new site then you should go for the dash choice in the first place.

Robots.txt

Good, you have Robots.txt file!
http://fernite.co.uk/robots.txt

The robots.txt file provides instructions to specific crawlers about the content that should and shouldn't be crawled on a website or on a server.

If your site does not possess a robots.txt file then a Crawler will be allowed to scan and index everything it finds on a server.

While not possessing a robots.txt file can be fine for some websites, using it to declare a sitemap.xml file location is considered a best practice.

XML Sitemap

Good, you have XML Sitemap file!
http://fernite.co.uk/sitemap.xml

Sitemaps are very usefull to help index your pages correctly. Today all major search engines make use of XML sitemaps in their crawling process to be informed immediately about new content on your site. However beeing informed of a new page doesn't mean that a spider will rush to your site in the minute.

Tip: Remember to declare your sitemap location in your robots.txt file.

Indexed Pages

Indexed pages in search engines

104 Page(s)

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Backlinks Counter

<
Number of backlinks to your website

10 Backlink(s)

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Mobile Friendlyness

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 100/100

Your costumers look for you from their smartphones and tablettes don't miss on them!

Tip : Google annouced early 2016 that due to the evergrowing use of mobile devices to access the web it will soon be switching its main index to the mobile index. At that moment not having a responsive website will have a negative impact on your rankings. You should fix this issue as soon as possible.

Mobile View


A simple display of how your website looks on a smartphone.

Mobile Compatibility

Perfect, no embedded objects detected.

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User experience

Safe Browsing

The website is not blacklisted and looks safe to use.

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URL

http://fernite.co.uk
Length: 7 characters

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Favicon

FavIcon Great, your website has a favicon.

Favicon are usefull for User experience, they allow a quicker navigation when using tabs in a browser but also when viewing bookmarked pages.

Tip : You favicon must be clear, neet, eye catching and brand oriented.

Custom 404 Page

Great, your website has a custom 404 error page.

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Page Size

24 KB (World Wide Web average is 320 Kb)

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Load Time

0.32 second(s)

A website should always load as fast as possible. Loading speed is an important issue. On big e-commerce website a tenth of a second can have an important impact on the site's revenue.

General Reccomendation : Pages should load in less than 2 seconds (3 seconds maximum) when served to your user location.

W3C Validity

W3C not validated

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Domain Availability

Domains (TLD) Status
fernite.com Already Registered
fernite.net Available
fernite.org Already Registered
fernite.biz Already Registered
fernite.io Already Registered

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Typo Availability

Domains (TLD) Status
cernite.uk Available
dernite.uk Available
eernite.uk Available
rernite.uk Available
ternite.uk Available

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Email Privacy

Email address has been found in plain text!

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Server and technology

Speed Tips

Tips for authoring fast-loading HTML pages:

False Too bad, your website has too many CSS files.

False Too bad, your website has too many JavaScript files.

True Perfect, your website doesn't use nested tables.

False Too bad, your website is using inline styles.

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Doc Type

Your Web Page doctype is HTML 5

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Encoding

Great, language/character encoding is specified: UTF-8

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GZIP compression Test

Aouch! GZIP is not enabled on your site.
False Your webpage size is 24 KB and could be compressed up to 6 KB using GZIP (72.9 % size savings)

GZIP generally saves between 50% and 80% of your server bandwith by serving compressed files . It also have an important impact on your website performances.

URL Rewrite

Good, all URLs look clean and friendly

Google is able to scan and index your site if your pages use clean URLs but it is also capable of doing so if they are served by ugly URLs. The best SEO practice is to activate URL rewriting on your site to server clean URL that include your main keyword.

4 advantages of rewriting your URLs:

  • Display to the user URLs that are easy to remember,
  • Allows the webmaster to change a website content architecture while maintaining existing URLs,
  • Allows to diplay keywords in URLs which is a small SEO factor
  • Hide the real URL structure to potential hackers helping protect your website.

Tip: Keep your URLs short

Server IP

Server IP Server Location Service Provider
84.19.47.212 United Kingdom Vaioni Group Ltd

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IP Canonicalization

Your domain IP 84.19.47.212 does not redirect to fernite.co.uk

IP canonicalization is important for SEO has it fixes duplicate content issues.

Every website resolves to a particular IP address on a hosting machine. This means that your website is accessible through it's domain name but also by its IP address.

Duplicate content issues appear when your website's IP address and domain name serve the same code but do not resolve to the same URL.

Important notification : IP Canonicalisation is not available for website that share an IP address with other website (it is the case for shared hosting). To activate IP canonicalisation you need to order a dedicated IP also called failover IP.

Domain Registration

Exactly how many years and months

Domain Age: 20 Years, 339 Days

Created Date: 22nd-Jan-1997

Updated Date: 23rd-Nov-2016

Expiry Date: 22nd-Jan-2019

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WHOIS Data

WHOIS domain information can help you determine the proper administrator, billing and technical
contact information.

Domain name:
fernite.co.uk
Registrant:
Fernite of Sheffield
Trading as:
Fernite of Sheffiled Limited
Registrant type:
UK Limited Company, (Company number: 3133576)
Registrant's address:
FERNITE WORKS
COLEFORD ROAD
SHEFFIELD
West Yorkshire
S9 5NJ
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 30-Mar-2015
Registrar:
ukfast.net Ltd t/a UKFast.Net Limited [Tag = UKFAST]
URL: http://www.ukfast.co.uk
Relevant dates:
Registered on: 22-Jan-1997
Expiry date: 22-Jan-2019
Last updated: 23-Nov-2016
Registration status:
Registered until expiry date.
Name servers:
ns0.ukfast.net
ns1.ukfast.net
WHOIS lookup made at 23:34:53 26-Dec-2017
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

WHOIS Data provides informations about a domain owner, registrant and Nameservers

Social Medias

Social Data

Your social media status





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Mesurements

Analytics

Perfect, We detect an analytics tool installed on this website.

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Traffic Rank

No Global Rank

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Visitors Localization

Your website is popular on following countries:

No data available
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Estimated Worth

$60 USD

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